Financial Professionals: It’s Time to Learn How to Tweet, #regram and Shazam

Carter J. Hostelley, CEO of social media insights firm Leadtail, recently contributed a guest blog to our sister division, Robert Half Management Resources, on how senior-level financial executives and CFOs are personally and professionally using social media.

Yes, you read that right. Even the busiest financial professionals have LinkedIn accounts, tag themselves in photos on Facebook, and know how to acknowledge their followers (TFTF – shorthand for “Thanks for the follow”). I recently learned from a venture capitalist they are also capturing all their activity on the ski slopes in their spare time via applications such as EpicMix.

Carter’s point is that with social media being here to stay, whether you’re Snapchatting (photo messaging) or checking in with location-based apps like Foursquare, CFOs are getting more comfortable with networking, building credibility, communicating, and even influencing via social media.

Some of my personal Twitter handle favorites include Twitter CFO Mike Gupta’s tweets @mgupta and Aaron Levie, the lead magician (and CEO) at Box @levie.

To those who aren’t already snapping selfies (self-portrait photographs), using mobile apps to recognize music (Shazam) and sharing advice with future accountants, it may be time to learn.

For more information, read Carter’s blog post.

For a full copy of his report you can download it here (free registration required).

Social media terms defined:

  • Tweeting is sending out a short message on Twitter

  • A Twitter handle is a name used to represent yourself or your company on Twitter, such as @carterhostelley.

  • Regramming (with a hashtag before it, #regram) is reposting a photograph on Instagram, while giving credit to the original source.