Digital Marketing Manager
Location : Rockhill, NC
Post Date : March 20, 2017
Employment Type : Full-time
Job Order Number : 03200-0009194146
The mission is to drive sales through a multichannel approach utilizing marketing, social media and eCommerce. To support the marketing, brand and communication strategy, to explore new segments and increase existing market segments.
Roles and Responsibilities
Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Collaborate with agencies and other vendor partners
Manage the design and produce all trade and consumer advertising, catalogs, literature and promotions.
Create yearly marketing promotional calendar focusing on digital activities.
Communicate new product launches with marketing activities and campaigns with the Product Managers.
Create and distribute a monthly online distributor newsletter.
Requirements :• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Solid knowledge of website analytics tools
• Advanced ability to write and edit interesting content & excellent proof reading skills
• Familiar with working in an international environment and large organization.
Apply for this job now or contact our branch office at 1.888.846.1668 to learn more about this position.
All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.
© 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.
Charlotte, NC 28244