Digital Marketing Manager

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Salary : DOE
Location : Rockhill, NC
Post Date :
Employment Type : Full-time
Industry :
Job Order Number : 03200-0009194146

Description :

Mission
The mission is to drive sales through a multichannel approach utilizing marketing, social media and eCommerce. To support the marketing, brand and communication strategy, to explore new segments and increase existing market segments.

Roles and Responsibilities
• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Collaborate with agencies and other vendor partners
• Manage the design and produce all trade and consumer advertising, catalogs, literature and promotions.
• Create yearly marketing promotional calendar focusing on digital activities.
• Communicate new product launches with marketing activities and campaigns with the Product Managers.
• Create and distribute a monthly online distributor newsletter.

Requirements :

• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Solid knowledge of website analytics tools
• Advanced ability to write and edit interesting content & excellent proof reading skills
• Familiar with working in an international environment and large organization.
At TCG, we’re committed to you from the moment you sign up. We won’t make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it’s important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don’t stop there. We’re also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you’ll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 1.888.846.1668 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

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Charlotte, NC

201 South College Street, 15th Floor
Suite 1500
Charlotte, NC 28244
Phone : 704.972.9601

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