Digital Marketing Specialist

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Salary : DOE
Location : Charlotte, NC
Post Date :
Employment Type : Full-time
Industry :
Job Order Number : 03200-0009196645

Description :

The Digital Marketing Specialist position will research, develop, plan and execute successful ROI driven performance-based digital media acquisition campaigns across multiple brands.

Responsibilities
• Identify, test and scale successful new traffic sources.
• Including Google Adwords, Facebook, and Yahoo Gemini
• Generate analytics and tracking reports, using Google Analytics and internal data management platform for campaigns specific to this role.
• Manage advertising compliant with internal brand guidelines.
• Own and operate all steps of the digital ad operations process:
• Overseeing text and display creative creation, split testing, and optimization.
• Carefully analyze media schedules to determine poor rotations, missed spots, and etc.
• Meet and exceed budgeted goals for, revenue/customers within CPA allowable by brand and media source and constantly seek alternative outlets for better results.
• Build and maintain positive relationships with various digital media vendors.
• Analyze data to evaluate campaign and strategy progress for company.
• Perform quality assurance processes on all campaign outlets to ensure proper working condition and regulatory compliance of all content.
• Work closely with internal teams (e.g. creative) and other media buying entities (SEM, Off-line, etc.) to achieve best overall results for the brands/company.
• Troubleshoots and reconciles media billing discrepancies.

Requirements :

• 2-4 years’ experience acquiring customers in a performance based digital media buying/planning. This must include specifically working with publishers/publisher platforms directly, not just through 3rd parties. Experience in a continuity/subscription model, direct response, and/or nutritional supplements category a plus but not required.
• Expertise in multiple forms of display: this can include direct buys, working with DSPs, ad exchanges, ad servers and creative formats
At TCG, we’re committed to you from the moment you sign up. We won’t make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it’s important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don’t stop there. We’re also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you’ll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 1.888.846.1668 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

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Charlotte, NC

201 South College Street, 15th Floor
Suite 1500
Charlotte, NC 28244
Phone : 704.972.9601

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