Digital Marketing Specialist
Location : Charlotte, NC
Post Date : March 20, 2017
Employment Type : Full-time
Job Order Number : 03200-0009196645
Description :The Digital Marketing Specialist position will research, develop, plan and execute successful ROI driven performance-based digital media acquisition campaigns across multiple brands.
Identify, test and scale successful new traffic sources.
Including Google Adwords, Facebook, and Yahoo Gemini
Generate analytics and tracking reports, using Google Analytics and internal data management platform for campaigns specific to this role.
Manage advertising compliant with internal brand guidelines.
Own and operate all steps of the digital ad operations process:
Overseeing text and display creative creation, split testing, and optimization.
Carefully analyze media schedules to determine poor rotations, missed spots, and etc.
Meet and exceed budgeted goals for, revenue/customers within CPA allowable by brand and media source and constantly seek alternative outlets for better results.
Build and maintain positive relationships with various digital media vendors.
Analyze data to evaluate campaign and strategy progress for company.
Perform quality assurance processes on all campaign outlets to ensure proper working condition and regulatory compliance of all content.
Work closely with internal teams (e.g. creative) and other media buying entities (SEM, Off-line, etc.) to achieve best overall results for the brands/company.
Troubleshoots and reconciles media billing discrepancies.
Requirements :• 2-4 years’ experience acquiring customers in a performance based digital media buying/planning. This must include specifically working with publishers/publisher platforms directly, not just through 3rd parties. Experience in a continuity/subscription model, direct response, and/or nutritional supplements category a plus but not required.
• Expertise in multiple forms of display: this can include direct buys, working with DSPs, ad exchanges, ad servers and creative formats
Apply for this job now or contact our branch office at 1.888.846.1668 to learn more about this position.
All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.
© 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.
Charlotte, NC 28244