Posted by Jillian Kurvers on Tuesday, January 7, 2014 - 00:00
New month. New year. New agency. The Great Agency Adventure carries on as Steve Taylor heads from Recess Creative in Cleveland to Boston's BEAM.
The second Q&A in our coverage of Steve Taylor and his Great Agency Adventure has us questioning everything from the history of his "zombieparmesan" moniker to career advice to sandwich tattoos (yep, he has one). Read on to see what we found out in this month's Great Agency Adventure update.
The Big Cheeses
Jillian Kurvers: What’s the significance of your Twitter handle, @zombieparmesan? It’s also the URL of your online portfolio.
Steve Taylor: Back when Xbox Live launched, my best friend and I were thinking of names and came up with the idea of combining two things we loved. I was originally "zombielasagna" and he was (and still is) "robotmeatloaf." I eventually changed it to zombieparmesan and everyone seemed to love it. Plus, because I have a pretty common name, I figured I would have better luck with people finding me on Google if I stuck with something unique.
JK: Speaking of cheese, we couldn't help but notice the grilled cheese tattoo. What was your inspiration?
ST: My original plan was to get a food-themed tattoo in every city I visit. In Cleveland, there's a restaurant called Melt Bar and Grilled that offers a lifetime discount to anyone who joins the Melt Army by getting a Melt tattoo. I figured since Melt is synonymous with Cleveland, I could kill two birds with one stone – get my Cleveland tattoo and get a lifetime discount at a great restaurant.
All Sandwiches Aside, Tell Us What You've Learned, Loved and Look Forward to
JK: What is the best piece of advice you've gotten so far on your journey?
ST: The most practical is "Be careful with your spending." I'm going out on this journey with a very limited budget, so I have to pinch pennies and make sure every purchase counts. As far as career advice, it's just the idea that I should do what I love and if my heart isn't in it, I shouldn't be doing it. Luckily, I love this industry.
JK: What was the most important thing you learned while working at Recess Creative?
ST: At Recess, I learned how to incorporate fun into my work. They are a quirky bunch and love to enjoy the day, and that translates to really stunning work. The Recess team has figured out how to strike a balance that makes them – and their work – awesome all around.
JK: What was the most exciting project you worked on?
ST: I helped create copy for get.tv, which is a soon-to-be-released digital television network owned by Sony that will focus on classic films. I'm a big fan of old movies, so it was a real joy to work on.
JK: Now that you've landed in Boston, what are you most looking forward to at BEAM?
ST: I'm looking forward to seeing how different the atmosphere is. I can't wait to dive into a completely different company culture. It's exciting.
We're excited, too. If you have questions for Steve as he continues his Great Agency Adventure, leave them in the comments. Until next time, Steve, keep warm in Boston!