Posted by Jillian Kurvers on Wednesday, December 11, 2013 - 00:00
Discover which seven positions made our must-hire list – and why you should consider adding these key players to your creative teams.
Content is (Still) King
No matter how you shape it, content is making waves across the creative industry. From web content and social media to blogs, ebooks and slide decks, compelling content is a must for capturing your audience's attention. That's why leading organizations and agencies are in such hot pursuit of the following three content positions:
1. Content strategists
What: Content strategists plan, develop and manage web and print content initiatives. They are responsible for overseeing all content requirements, including content audits and gap analyses, then enacting a plan to meet business goals by mapping content to the various stages of a company's buying cycle.
Why you need them: A good content strategist understands your audience's needs as well as the business's goals and can marry the two through a tactical content strategy.
2. SEO / SEM specialists
What: SEO specialists are responsible for formalizing search engine optimization (SEO) and search engine marketing (SEM) strategies and tactics. They analyze keyword performance and provide SEO guidance in technical areas such as server infrastructure, website structure and page construction.
Why you need them: In-depth knowledge of SEO and online media is a must when creating online content that is search friendly. A strong SEO team and strategy means you're capturing leads from users who may not have known your company otherwise.
3. Web content writers
What: A web content writer creates clear and compelling online content that is optimized for the Web, including articles, product descriptions, promotional copy, email marketing campaigns and blogs.
Why you need them: This position requires strong writing and editing skills, as well as experience with SEO. Having the right mix of creative writer and SEO strategist will ensure your web content is informative and engaging, not fluffy and self-serving.
Everything's Coming Up Mobile
It's hard to deny mobility as an "it" trend. In fact, by 2017, it's projected that there will be 5 billion smartphones in use. To keep up with the times, here are two creative positions in the mobile space that you should keep your eye on – and consider adding to your team.
1. UI designers
Why you need them: This person understands the human-computer interaction and can ensure your mobile products reach their potential with simple and beautiful user interfaces.
2. Mobile designers
What: A mobile designer collaborates with cross-functional teams to create compelling interactive experiences on mobile devices. This person designs content and functionality for mobile platforms, including Android, BlackBerry, HTML5 and iOS. Top candidates will also be well-versed in responsive design.
Why you need them: Because this person must have a thorough understanding of both the graphical and functional aspects of web and mobile design, they can help ensure you're providing the best mobile product to an increasingly mobile user base.
Don't Overlook Digital
Creative positions in the digital arena are hot, too, especially as the line between creative and technology blurs more and more. Keep your eye on these two growing digital positions:
1. UX designers
What: User experience (UX) designers are responsible for designing satisfying and compelling experiences for users of a product or website, often drawing on results from user research and workflow analysis. They must have expert understanding of graphic design and web technologies.
Why you need them: Your product is only as good as the experience it provides to end users. Employing UX design strategies will help ensure you're putting your best product forward.
2. Web developers
What: Web developers build web-based applications and collaborate with designers to turn static art into browser-based web pages. Other duties include writing web pages in various languages and working with back-end developers to test technical solutions.
Why you need them: Thanks to the advent of the Internet of Things – which surmises that nearly everything has become part computer (even cars and home thermostats) – web developers are in extraordinarily high demand. If you need quality code written, snatch one up before all the top developers are taken.
Which creative positions are you hiring for in 2014? Let us know in the comments.