The Recruiter Files: Q&A with Division Director Kelly Yosten


What's it like working as a recruiter for The Creative Group or with TCG as a freelancer or hiring manager? Why are our staffing and recruiting professionals in the best position to help you find a job or creative talent?

To answer these questions and more, we bring you The Recruiter Files, a series profiling TCG team members. Our hope is that you'll better understand who we are, what we do, why we do it and how we can be a career or hiring resource to you.

This month, we spoke with Kelly Yosten, division director of our Dallas team.

What do you like most about your job?

"Seeing the incredible work our candidates do and the many contributions they bring to our clients. From rebrands to site launches and creative campaigns  I love watching it all unfold!"

What did you do before you joined TCG?

"I was a senior marketing and communications manager for a national financial institution in Dallas."

How was that experience helpful to your current position?

"Extremely helpful! For many of the marketing projects I managed, I had to work very closely with our creative and IT teams as well outside vendors. I learned firsthand how a creative department operates as well as how agencies are structured."

What's the first thing you do when you get to the office?

"I check my calendar for major daily priorities and plan my day around the calls I need to make."

If you could have any other career, what would it be?

"Honestly? Absolutely nothing. I left a successful career in marketing to be in creative staffing and the journey has been rewarding on so many levels."

Favorite hobby, passion or pastime?

"An early morning workout. It's the only way to start my day!"

What trends are you seeing in the creative industry?

"Interactive is exploding. There continues to be a huge push for website rebrands, site launches and user experience upgrades. New product launches, e-commerce builds and migrations all demand interactive talent."

What advice do you have for someone trying to break into the creative field?

"For designers, make sure you have a portfolio that showcases your work across all mediums, including print, mobile and UX. If you have your own site, consider the user experience, which is often just as important as the work within. If you're looking to change careers and break into the creative industry, you need a portfolio to show how your skills will transfer. Secure as many freelance opportunities as you can and take classes on the side to enhance your creative thought process and skill set."

Any tips for working with a recruiter?

"So much of what we do is a matter of timing, so stay in touch and help maintain the relationship."

What's the best career advice you've received?

"The grass isn't always greener and make the most of every professional experience you have."

Related post: The Recruiter Files: Q&A with Division Director Eric Kimble