The Real Truth About Risk-Taking at Work

Think your company plays it too safe with creative campaigns? You're not alone.

Seven in 10 creative professionals surveyed by The Creative Group and AIGA for the Creative Team of the Future project said their firms don't take enough creative risks with projects. And more than one-quarter of respondents said they don't feel empowered by their managers to take creative risks.

Here's a closer look at the situation, by the numbers.


Why It Pays to Push the Envelope

"As the creative industry continues to change rapidly, staying ahead of the curve has grown more important  and more challenging," says Diane Domeyer, executive director of The Creative Group. "Building a culture of smart risk-taking  taking a new approach or creating an edgy campaign, for example  can benefit organizations by empowering staff to come up with new ideas and remain innovative."

Overcoming Creative Blocks

Want to build a culture of smart risk-taking but not sure where to start? Check out our new guide, Innovation in the House: Creativity Lessons From Five Top In-House Creative Teams. It provides an inside look at how creative leaders at five innovative organizations, including Disney's Yellow Shoes Creative Group, Square and Target, keep their teams inspired.