Posted by Alison Strickland on Friday, October 18, 2013 - 00:00 | Follow me
We all know that social media marketing is here to stay. But with new platforms launching all the time, where are companies focusing their efforts?
At The Creative Group, we reached out to more than 400 marketing and advertising executives to find out. We asked them where they expect companies to spend their social media marketing dollars in the coming year. Despite the proliferation of social sites, they overwhelmingly agreed on the hottest channel: Facebook.
It's so popular that 62 percent of executives expect firms to increase their spending on Facebook marketing over the next 12 months. That's up from 53 percent in a similar survey conducted last year.
Companies aren't just investing more dollars into social media marketing; they're also looking to hire designers with experience and expertise in this area to lead social-centric marketing campaigns. Read about the social media skills employers seek and six resources that can give you a boost in our latest article for HOW.