Moolah Palooza: On Tour in Los Angeles

Who's ready to rock?! Moolah Palooza – TCG's 2015 Salary Guide – is your exclusive backstage pass to current hiring and compensation trends in the creative field.

Whether you're looking for your next gig or you're in search of talent that will bring down the house, we're on tour to explore the job opportunities and earning potential for the hottest creative roles in cities across North America. Our last stop was in San Francisco and now we're headed to the City of Angels.

The Creative Job Market

It's no surprise that Los Angeles is one of the most popular cities in America to live and work. It's where people go to chase their dreams and discover their true talent. The weather is pretty nice, too! If you call L.A. home, you can head to the beach in the morning to surf, do yoga or ride your bike and then hop in the car and drive to the mountains to hike or go up the coast to Malibu to wine taste. By night, Downtown L.A., Silver Lake and Hollywood boast some of best nightlife around.

The City of Angels is also home to some of the most celebrated talent in the world. From actors and musicians to writers and artists, it's the place where many launched their creative careers. But if you don't want to be the next Tom Cruise, not to worry. There are plenty of creative jobs in Los Angeles that don't involve reading scripts.

According to Vanessa Stern, branch director for The Creative Group in Westwood, Calif., "The job market for creative professionals is hot, especially if you possess rock-star digital skills such as HTML and CSS. And while technical expertise is important, hiring managers also look for people who can fit in culturally and adapt to a variety of different work environments."

So if you're pursuing creative jobs in Los Angeles, what do you need to know? Stern offered a few nuggets of advice. "Although L.A. is a big city, it maintains a small-town vibe," she said. "Networking and tapping into industry resources, like your local AAF Ad Club or a relevant Meetup group, is very important. Keep your skills up to date. If you're looking to attain a degree or accreditation, there are plenty of top-notch universities with stellar programs in the area, including University of Southern California, UCLA, Fashion Institute of Design and Merchandising, Otis College of Art and Design, CalArts, and Art Center College for Design in Pasadena.

"Also, it's no secret that the traffic in L.A. is horrendous, so the closer you can live to where you work, the better your quality of life will be," Stern added. "The good news is that construction for the Expo Light Rail is underway which will make commuting to and from Downtown L.A. to the Westside so much easier!"

Stern highlighted five in-demand creative jobs in Los Angeles, including a salary comparison of the national averages and L.A. ranges. These figures can give you an idea of how the local job market, cost of living and other variables affect L.A. salaries.


National Average Starting Salary

Los Angeles Starting Salary

Art Director (5+ years) $72,750-$106,000 $92,393-$134,620
Copywriter (3 to 5 years)



Interactive Art Director $84,000-$125,000 $106,680-$158,750
User Experience (UX) Designer $80,500-$126,500 $102,235-$160,655
Web Designer (1 to 5 years)  $54,000-$84,000 $68,580-$106,680

Get Your Moolah Palooza Tickets

For more trends affecting the creative hiring landscape, download The Creative Group's 2015 Salary Guide.

Heading to Los Angeles? Don't Miss These Hot Spots

What to see:

Where to eat:

L.A. sounds: