Innovation in the House: New Creative Team of the Future Research

What do Disney's Yellow Shoes Creative Group, McKesson, National Parks magazine, Square and Target all have in common? A drive to innovate through good design, for one.

Each year, TCG partners with AIGA to dig into new trends shaping the industry as part of our Creative Team of the Future program. It's one of my favorite projects to work on because we hear from designers at all stages of their careers and learn what challenges, concerns and opportunities are top of mind for them. The feedback is always eye-opening.

This year, we surveyed more than 750 creative professionals across the country to find out where the industry is heading. We also interviewed in-house creative leaders at Disney's Yellow Shoes Creative Group, McKesson, National Parks magazine, Square and Target to learn how they're inventing the future for themselves and their companies. We learned a lot – and are excited to share our findings with you, starting with ...

A 12-Step Program for Overcoming Creative Blocks

Does your organization play it too safe when it comes to creative projects? In an industry where continual innovation is key, being too conservative could actually be a riskier move. Be the one to spark positive change by following the 12 steps outlined in our new report, Innovation in the House: Creativity Lessons From Five Top In-House Creative Teams.

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For the latest Creative Team of the Future updates, subscribe to our blog using the "Subscribe for Updates" form at right. We'll be posting new content every few weeks over the coming months, including tips for selling your ideas from Disney's Yellow Shoes Creative Group creative director Will Gay, why designers should get comfortable partnering with IT, and more!