Posted by The Creative Group on Monday, June 16, 2014 - 10:00 | Follow me
More analytical than Freud. More strategic than George Washington. Able to execute complex marketing initiatives in a single bound. Look, up in the conference room, it's the marketing director!
The marketing director might not be an actual superhero, but no one else makes sure the marketing department works together like a well-oiled machine. A heroic marketing director saves the day by consistently developing effective marketing campaigns, brilliantly targeting ideal customers and making it all happen on time and under budget.
The best marketing departments have an experienced, knowledgeable director who understands the ins and outs of marketing strategy, analysis, campaign execution and staff management – all while keeping tight control over the bottom line.
Here's a look at the typical marketing director job description and salary expectations.
Duties and expectations
Depending on industry focus and the company's needs, the marketing director role may vary. In most cases, the following responsibilities can be expected:
- Define marketing strategy
- Establish and grow a target market share
- Monitor costs and budgets
- Develop sales forecasting and product branding plans
- Manage the marketing process from research and planning to execution and analysis
- Offer expert advice to develop innovative marketing strategies
- Strategize and manage the marketing mix, including events, advertising and social media
- Negotiate with media partners to guarantee advantageous contracts
- Partner with new business development team in brand initiatives
- Demonstrate excellent communication and interpersonal skills
- Supervise marketing teams, including hiring, training, workloads, schedules and deadlines
Professional experience and skills
Experience is the most important requirement. The marketing director generally has at least five to 10 years of marketing experience. Knowledge of finance, especially expense management and profit and loss statements, is desirable. Familiarity with the creative side of marketing is also a plus. For some organizations, the marketing director job description may require an MBA as well.
Marketing directors must be excellent communicators – whether it's for pitching new business or writing customer lifetime value reports. The ability to garner consensus from large groups is important, and obtaining stakeholder buy-in on new, complex or challenging ideas is essential. Other key soft skills include attention to detail, versatility and leadership abilities.
The best marketing directors are able to work cooperatively and effectively with different personality types as well as other departments, vendors and clients. They can transition seamlessly among projects of varying scale, audience, format and distribution channel. Additionally, great marketing directors know their own kryptonite – areas in which they have weaknesses – and can work around these shortcomings through delegation and collaboration.
Marketing director salary benchmarks
Think you have the chops to make it as a marketing director? Search our available marketing director jobs.
Editor's note: This post has been updated with the latest Salary Guide data.