Getting Out of the Skills Gap

Skills gap

As the economy continues to grow stronger, agencies and in-house teams are facing greater challenges finding skilled creative talent.

According to research from The Creative Group, hiring in the creative industry is picking up, but employers are under pressure to recruit and retain the talent they need. For one, there just aren't enough qualified candidates available. According to the Bureau of Labor Statistics, the unemployment rate for many positions in the creative field is lower than the overall national rate of 5.7 percent.

See below for examples:

  • Public relations managers: 2.1%
  • Marketing managers: 2.5%
  • Front-end web developers: 3.3%
  • Editors: 3.8%
  • Designers: 3.9%
  • Marketing specialists: 4.1%
  • Public relations specialists: 5.0%

A shallow talent pool means hiring managers must move quickly to secure the professionals they seek, or risk losing them to competing offers. On that note, companies have to be willing to up the ante as job seekers with the right skills gain the upper hand. Higher compensation, bonuses, extra vacation time and flexible work schedules are all ways employers are trying to attract and keep employees.

Download The Demand for Skilled Talent – Volume 9, Q1 2015 to learn more about other recruiting challenges, how job seekers feel about their career options in 2015, and where the hiring hotbeds across industries are.

As a hiring manager for creative teams, what global or industry trends are affecting your recruiting practices? What skills gaps are you looking to fill on your team?