Posted by Alison Strickland on Wednesday, June 24, 2015 - 06:00 | Follow me
Agencies and in-house creative teams are planning to expand in the second half of the year, according to new research from The Creative Group.
Here’s some good news for first-time job seekers and those looking to make a career move: Twenty-one percent of advertising and marketing executives surveyed by The Creative Group said they anticipate adding staff in the second half of 2015, up nine percent from one year ago. Another 65 percent expect to hire primarily to fill vacated roles in the next six months.
Where Are the Creative Jobs?
When executives were asked in which areas they plan to add staff, they reported a range of specialties. Creative/art direction and account services topped the list, followed by content marketing and interactive media. But as you can see from the infographic below, other roles also are in strong demand.
What’s Your Bargaining Power?
If you have the technical and soft skills employers seek, you’re in a good position to negotiate salary. Why? Because recruiting remains difficult: Forty-two percent of advertising and marketing executives said it’s challenging to find skilled creative professionals today. Brand/product management and account services roles are most difficult to fill, according to respondents.
“With continued demand for creative talent and a shrinking pool of skilled applicants, it’s more important than ever for companies to move quickly when hiring, or they risk losing out to more nimble firms. Salaries that were competitive even a year ago likely need to be re-evaluated,” said Diane Domeyer, executive director of The Creative Group.
In essence, it’s a candidate’s market, if you have the expertise employers seek. Whether you’re applying to creative jobs or evaluating your current salary, know what your skills and experience are worth by consulting sources like The Creative Group’s 2015 Salary Guide. This will help ensure you’re not underselling yourself in today’s employment market.