Posted by Jillian Kurvers on Thursday, December 19, 2013 - 00:00
We come bearing good news. According to TCG's latest research, the creative field is expected to see increased hiring activity, with the greatest demand in the social media and media services spaces.
Here's the abridged version:
- More creative jobs are on the horizon. Thirteen percent of advertising and marketing executives interviewed plan to add new positions in the coming six months, up from nine percent six months ago. Fifty-seven percent anticipate maintaining current staff levels.
- Social media jobs, specifically, are in demand. Social media, media services and brand/product management roles top the list executives plan to hire for during the first half of 2014.
- Finding the right creative talent is a challenge. Nearly one-third (32 percent) of marketing and advertising executives said it's challenging to find skilled creative professionals today. As it's becoming more of a candidate's market, you may want some guidance on building a better team. (Insider tip: The Creative Group can help!)
It's All About Social, Mobile, Digital
According to TCG's executive director Diane Domeyer, "Agencies and in-house creative teams are expanding to address increased workloads, largely driven by online projects. They seek professionals with a range of digital skills, including mobile and user experience designers, and those who have successfully managed social media campaigns and communities."
Leave us a comment letting us know which positions you're hiring for in 2014. Or, if you're looking for a new position, tell us which direction you're headed.