Industry Trends

A Bright Future for In-House Creative Professionals

Illustration of a road leading toward the sunshine.

Alex Center, design director at The Coca-Cola Company and a member of AIGA’s In-house INitiative steering committee, explains why the time is ripe to consider an in-house creative career.


What Does a Marketing Automation Manager Really Do?

Illustration of automated machines moving things near a computer desktop.

There’s more and more talk of marketing automation these days. But if the marketing automation manager job remains a mystery to you, here’s a firsthand account of what the role is all about.