Industry Trends

4 Ways to Amplify Your Social Media Branding

Image of a bullhorn.

Facebook, Twitter, LinkedIn, InstagramSnapchat. The list goes on for today’s popular social media platforms. For brands, a successful social media strategy takes more than just being present on a channel. You need to establish a social media branding strategy.


7 Ideas for Changing Company Culture and Attracting Top-Notch Creatives

Image of a creative professional sketching in a coffee shop.

Companies that want happy employees must cultivate an environment where team members are given creative license, the freedom to innovate as well as permission to be themselves. Here are seven ideas for changing company culture to attract — and retain — top-notch creative talent.


AIGA’s Julie Anixter on the Power and Promise of Design

Headshot of Julie Anixter of AIGA.

AIGA, the world’s largest professional association for design, is helping designers influence — and positively change — many facets of the business world. Here, AIGA executive director Julie Anixter discusses the future of design and her top priorities for the organization.


How to Create a Snapchat Strategy for Your Company

Image of three creative professionals looking at Snapchat on a smartphone.

Thinking about including Snapchat in your marketing efforts? Before you start snapping selfies with the popular app, you need to find out if Snapchat fits in your company’s social media strategy.