Develops digital design content, including websites, online campaigns, banner ads, email blasts and motion graphics. Uses web and design software such as Adobe Creative Suite applications. Should be familiar with web protocols such as CSS and HTML. Must have knowledge of design principles and the latest digital and interactive technologies, as well as an understanding of different digital channels, functionality and user experience requirements.
Conceptualizes, creates and implements intuitive, engaging and brand-consistent email communications and promotions for an organization. Collaborates with other designers, user interface specialists, writers and marketing managers to develop, test and implement marketing emails. Must understand the principals of design, user experience and user interface and have deep knowledge of and experience with HTML and CSS.
Front-End Web Developer
Creates web pages by developing and testing HTML code for text, images and related elements. Works closely with marketing and design teams to understand, clarify and shape project requirements, and translate them into technical requirements. Excellent communication, planning and organizational skills, and the ability to work well in a team environment, are required.
Works with clients to help define content strategy and design features for their websites. Analyzes audiences and their needs in order to improve architecture and navigation. Creates wireframes, site maps, schematics, process maps, feature lists, mockups, visual specifications, working prototypes and other tools to describe the intended user experience. May conduct usability testing on prototypes or finished products to assess the quality of a user experience. Thorough knowledge of site design, user interface design processes and methodology, and information architecture-related software are required. An advanced degree in human computer interaction, user experience or a related field is often required.
Designs visual components for the Web and software applications. Other duties include evaluating designs based on usability and influence, creating working prototypes of customized web applications, and serving as the liaison between design and development teams. Must be proficient with Adobe Creative Suite software.
Interactive Art Director
Leads and manages a cross-functional design team in the conception, design and execution of visual materials for integrated, cross-channel initiatives. Translates business objectives into interactive creative solutions. Other responsibilities may include creating presentations and project plans, meeting with clients, and ensuring successful online representation of clients' brands, including sophisticated website design, user interface and interactive campaigns.
Interactive Creative Director
Leads interactive creative teams in the process of concept creation and user experience. Oversees the development of concept boards, storyboards and presentation materials for projects, and presents design concepts and rationale to key clients. Works closely with interactive strategists, creative and technical directors, and other team members to review client strategies and develop strategic recommendations. Should be proficient with Adobe Creative Suite software.
Oversees development and implementation of a website, coordinating efforts of third-party vendors, Internet service providers and the web team. Manages website updates and improvements through internal coordination with development teams, business owners and quality assurance teams. Additional responsibilities may include analyzing web measurement data to make recommendations and implement improvements, working closely with the design team to ensure that designs are translated into visually compelling web pages, coding and testing websites, and communicating changes to critical users, including senior management.
Collaborates with cross-functional teams to create compelling interactive experiences on mobile devices. Designs content and functionality for mobile platforms including Android, BlackBerry, HTML5 and iOS. Must have a thorough understanding of both the graphic and functional aspects of web and mobile design. Experience across multiple platforms and programming languages is often preferred. An online portfolio may be required.
Develops, builds and documents applications for mobile platforms such as Android, BlackBerry, iOS and the mobile Web. Creates prototypes to test new features or entirely new applications. May also be responsible for performance analysis and tuning, as well as ongoing maintenance and support. Must be able to communicate with designers and programmers with varying levels of expertise. Extensive programming experience in Java, Objective-C and other object-oriented languages is typically required.
Creates animated and video artwork for the Web, television or film. Projects may include commercials, movie clips, stand-alone presentations, trailers, title sequences and post-production work. Should be proficient in all or some combination of After Effects, Cinema 4D, Final Cut Pro, Flash, Photoshop and Premiere Pro. Requires
User Experience (UX) Designer
Creates satisfying experiences for users of a product, often drawing on results from user research and workflow analysis. Areas of focus may include content, controls, visual design, packaging, customer/technical support, branding and other aspects of UX. Also responsible for producing usage scenarios, site maps, taxonomies and wireframes. Must have an expert understanding of design software such as Adobe Creative Suite and of wireframing tools such as Axure RP and Balsamiq.
User Experience (UX) Director
Responsible for building and managing the user experience team. Works closely with creative and technology groups to guide and document the architecture, flow and user experience of digital solutions across multiple channels.
User Experience (UX) Researcher
Interviews users, researches market data and gathers findings to answer the questions of “Who are our users?” and “What do our users want?” May also conduct A/B tests to determine which design option best satisfies user needs.
User Experience (UX) Specialist
Responsible for creating satisfying or compelling experiences for users of a product, often drawing on results from user research and workflow analysis. Areas of focus may include content, controls, visual design, packaging, customer/technical support, branding and other aspects of user experience. May be responsible for producing tools such as personas, usage scenarios, site maps, taxonomies and wireframes. May conduct usability testing on prototypes or finished products to assess the quality of a user experience. Must have an expert understanding of graphic design and web technologies.
User Interface (UI) Designer
Designs for a variety of platforms, which may include Internet and intranet sites, games, movies, kiosks, and wearables. Creates the concepts, artwork and layouts for digital projects based on creative briefs and client meetings. Understanding of web design issues, including browser usability and cross-platform compatibility, is necessary. Requires strong design and troubleshooting skills, as well as an eye for detail. Responsive design and e-commerce skills are a plus.
Creates polished video by editing raw camera footage, dialogue, sound effects, graphics and special effects. May work closely with a director to achieve the desired vision. Must be proficient with video editing software such as AfterEffects, Final Cut Pro, Media Composer, Premiere Pro or Vegas. Familiarity with other areas of production or post-production may also be required.
Responsible for shooting, editing and uploading original videos; scheduling, budgeting and directing video projects; maintaining creative and technical standards for video programming; and hiring and managing freelance videographers and video editors as needed. Must be proficient in Adobe Creative Suite software, Final Cut Pro and digital compression techniques.
Designs for a variety of platforms, which may include internet and intranet sites, games, movies, kiosks and wearables. Creates the concepts, artwork and layout for digital projects based on creative briefs and client meetings. Understanding of web design issues, including browser usability and cross-platform compatibility, is necessary. Requires strong design and troubleshooting skills, as well as an eye for detail. Responsive design and e-commerce skills are a plus.
Web Production Artist