Oversees the artistic development of marketing and promotional pieces, including print, online, mobile, television and radio advertisements; collateral materials; and internal and external corporate publications. Supervises team of designers, photographers, illustrators, production artists and creative freelancers. Within an agency, the art director collaborates with senior-level copywriters to develop strategies for advertising campaigns, and often specializes in a particular area, such as print advertising or broadcast. Must have strong leadership skills, a design background and proficiency with applications such as Adobe Creative Suite. Five to eight years of related experience may be required.
Guides all creative projects and is responsible for the overall quality of work produced by the creative department. Manages projects from concept to completion and translates marketing objectives into creative strategies. Leads and directs the creative staff in the production of all advertising and marketing collateral, and ensures that visual communication standards are met across various media. Meets with clients or upper management to explain campaign strategies and solutions. A strong design or copywriting background is preferred. May require five to eight years of experience, as well as advanced leadership, communication, project management and problem-solving skills.
Creative Services Manager
Serves as the liaison between senior management and the creative department, and often reports directly to the creative director. Duties include assigning teams to projects, ensuring deadlines are met, and maintaining an efficient and engaging work environment for creative personnel. Requires a thorough understanding of creative briefs and digital asset libraries; expert knowledge of Adobe Creative Suite software; strong communication, project management and problem-solving skills; and the ability to establish and maintain solid relationships with staff members.
Develops or acquires images used in a variety of creative projects (for example, ads, brochures, corporate identity, packaging, presentations, promotional displays, signage and websites) and oversees the design, layout and formatting of these materials. Must possess a strong sense of concept development, in addition to communication, collaboration, research, problem-solving and presentation skills. Proficiency in Adobe Creative Suite is typically required. Web design skills are a plus.
Conceptualizes, paints and draws images used in a variety of materials and publications. Must be able to convert complex and abstract ideas into compelling visuals. May specialize in areas such as technical, medical, architectural, scientific or cartoon illustrations. In addition to artistic skill, may require knowledge of software applications such as Adobe Creative Suite.
Translates complex concepts and information into simplified, compelling visuals that can be used for thought leadership, marketing materials, media outreach, etc. Also may be responsible for creating standards and templates for graphics and data visualization. Requires strong design skills and the ability to review and analyze large quantities of complex data and express them clearly, graphically and in writing.
Creates detailed visual representations of medical or biological conditions and procedures for textbooks, websites, instructional videos, research publications, exhibits, advertisements and other media. Must be able to communicate effectively with scientists and physicians, and translate complex technical information into clear, precise images. Proficiency in a wide range of artistic methods and media may be required. Must have an academic foundation in anatomy and science; a graduate degree in medical illustration may be preferred.
Develops and produces multimedia for electronic and interactive communication on the Web, multimedia presentations, and interactive displays and exhibits. Also collaborates with marketing and public relations teams to determine appropriate visual, textual and animated elements of projects, and prepares artwork and media for final approval and distribution. Requires experience using a variety of design tools and a high attention to detail.
Designs packaging such as boxes, bottles and bags for various items, including consumer products, food, beverages, clothing and cosmetics. Works with elements such as shape, color, graphics and typography to create packaging that is unique, functional and appealing to customers. Must be able to set up dielines and work with vendors to ensure files are ready for press. Knowledge of materials such as paper, plastics and other substrates is helpful. Must be proficient with Adobe Creative Suite applications and 3D software programs, and understand marketing and consumer tastes.
Package Production Artist
Conceptualizes and executes packaging concepts that translate brand messages and maximize current technologies and trends. Additional duties involve creating project estimates and timelines and helping define project deliverables. Requires proficiency in the latest design tools and the ability to think and respond quickly while maintaining attention to detail.
Creates visual presentations for internal and external clients. Must be able to understand marketing strategy as well as copy/design integration; organize information effectively; and convey data through graphic elements such as charts, graphs, maps, tables and text. Requires critical thinking abilities, in addition to knowledge of Adobe Creative Suite applications and presentation programs such as PowerPoint and Keynote; multimedia skills are a plus.
Assists design teams in production of graphic collateral, packaging, display and advertising projects. Typical duties include preflight formatting, in addition to collecting, processing, checking and uploading files. Should be adept with software applications such as FlightCheck, Illustrator, InDesign and Photoshop. Must have solid knowledge of printing processes, keen attention to detail and troubleshooting skills.
Provides logistical support to the creative or production department. Duties may include tracking and scheduling projects, filing summary reports, preflight formatting of collateral, archiving, communicating with vendors, and managing invoices. Requires advanced organizational skills and the ability to manage multiple assignments at once. Must be familiar with database, project management and design software.
Oversees production of a wide variety of projects. Duties include project planning, workflow management, vendor negotiation, print buying, cost control, quality control, logistical coordination and press checks. Often supervises traffic coordinators and print buyers; may manage small design studio. Requires project management skills and knowledge of design software applications.
Oversees production of creative collateral. Duties include maintaining client relationships, soliciting quotes and estimates, procuring products and services needed for project execution, and managing budgets and schedules. Serves as a liaison between creative staff and clients; helps resolve data processing, production and accounting challenges; and ensures customer satisfaction, quality control and timely delivery of final products. Requires strong interpersonal, problem-solving and multitasking abilities. Should be able to provide technical input and recommendations for reducing costs and improving quality. Experience with Excel and Project is often required.
Responsible for the general management of a design studio. Duties include establishing internal project goals, reviewing employee schedules, assigning projects, managing resources, writing and distributing detailed project schedules, overseeing quality control, ensuring deadlines are met, and coordinating release of projects as necessary. Requires strong communication and organizational skills and an eye for detail.
Coordinates the scheduling, processing and routing of all market collateral such as advertising and other creative projects. Serves as a liaison between clients, outside vendors and internal departments to coordinate efficient and timely creative project processing. Responsible for developing project schedules and job estimates, maintaining workflow records, and routing projects for approval. Requires excellent organizational and multitasking skills.
Oversees the efficient flow of all market collateral and work from account services to creative and production departments. Duties include monitoring workloads, creating project schedules, maintaining job files, tracking and monitoring progress, routing projects, and conducting traffic meetings. May oversee traffic coordinators. Excellent time-management and multitasking skills, an eye for detail and previous traffic experience are required; experience with Excel and Project is preferred.
Designs and animates 3D characters and objects for games, video, presentations and other creations. Works with designers and developers to ensure that 3D animations meet technical and stylistic requirements. May also participate in overall story development or game design. Must be proficient with 3D modeling software such as 3ds Max, LightWave 3D and Maya, as well as common graphic design software. May require a demo reel or shipped title.
Uses specialized software to build mathematical models that can be used to create 3D objects and environments for a wide range of uses, from games to industrial or architectural applications. Typically requires technical expertise in multiple 3D modeling techniques, as well as the ability to collaborate closely with other team members. Must be proficient with 3D modeling software such as 3ds Max, LightWave 3D, Maya and ZBrush. A portfolio is typically required.