Plans, develops and implements brand strategies and marketing programs for a particular business or product. Duties include providing branding direction, developing and executing brand marketing programs, reviewing market research to anticipate competitive and industry trends, and translating consumer attitudes into new branding directions. Coordinates sales, pricing, product supply and product development to meet strategic objectives. Consults with development and design teams about market requirements and product features. Requires communication, leadership, team-building and analytical skills.
Digital Community Manager
Acts as a frontline brand manager by interacting with customers and fans on various web platforms to foster a sense of community involvement. Duties may include initiating, moderating and monitoring live online conversations; creating or editing online content; sparking discussion on various social networking sites; and reporting usage data. Strong written and verbal communication skills are essential. Web analytics experience also may be required.
Digital/Interactive Marketing Manager
Oversees the daily operation of a company’s website and email marketing program and provides analytics review. Additional responsibilities may include ensuring implementation of marketing initiatives and helping to identify new marketing opportunities. Requires proficiency in market research and analysis; campaign strategy and evaluation; and web analytics tools such as Google Analytics, Adobe Analytics and Kissmetrics.
Digital Project Manager
Oversees the implementation of multimedia projects. Duties include gathering requirements, creating statements of work, setting project plans and budgets, constructing timelines, and managing quality assurance (QA) testing. Must have excellent communication, organizational and time-management skills. A working understanding of web technologies and programming languages is ideal, and proficiency in project management tools is a plus.
Develops user experience (UX) strategies, including information design, online content strategy and lead-generation tactics for web, mobile, email, social and digital advertising media. Requires strong communication skills to keep senior management fully informed of campaign activity, challenges and opportunities. Familiarity with customer relationship management (CRM) software like Salesforce and NetSuite is a plus, as are skills in search engine optimization (SEO), search engine marketing (SEM) and web analytics.
Digital Traffic Manager
Responsible for routing the many components of online activities, including advertising campaigns, inventory reporting and analysis, and communication with clients. Additional duties may include assisting a sales team to ensure that copy, creative material and sourced links are properly tested and tracked; preparing online traffic reports by sourcing appropriate data; and preparing weekly, monthly and end-of-campaign reports. Should possess project management skills and a thorough understanding of web analytics tools.
E-Commerce Marketing Manager
Develops and implements plans to achieve online marketing and sales goals. Helps define e-commerce objectives and strategies. Develops project budgets, monitors costs and provides status reports to leadership. Works with technical staff to improve customers' online experience. May lead or participate in search engine optimization/search engine marketing efforts and use web analytics software to gain insight into user behaviors. Requires ability to translate quantitative information into creative strategies.
Email Marketing Specialist
Runs email campaigns that inform consumers and business partners of new products and services or company announcements. Responsible for managing and segmenting contact lists using marketing automation software such as Marketo and Act-On, crafting email copy, and handling customer feedback. Also analyzes results and develops testing plans to continuously improve email performance. Must have strong copywriting skills and be proficient in CSS and HTML. Experience using web analytics tools such as Google Analytics is a plus.
Event/Trade Show Coordinator
Assists the trade show manager in organizing trade shows or events. Duties are similar to those of an event/trade show manager.
Event/Trade Show Manager
Plans and manages events or trade shows for an organization. May work with vendors as well as corporate marketing and public relations departments to ensure successful participation in promotions. Duties include identifying event locations, negotiating rates, developing budgets for functions, acquiring event permits, securing speakers, gathering products for display and promotional giveaways, coordinating event staffing, overseeing setup and tear-down of demonstration booths, ensuring availability of equipment and supplies, booking hotel or conference rooms, and coordinating activities. Requires excellent organizational skills and previous event planning experience.
Marketing Analytics Specialist
Develops models and reports to optimize a company's or client's marketing matrix. Additional duties include employing data analysis to provide insight into consumer behaviors and identifying opportunities to maximize optimal campaign outcomes.
Conducts research to determine the level of demand for a product or service. Uses a wide variety of research techniques, including conducting surveys, one-on-one interviews and focus groups to help guide brand strategy. Duties include analyzing a company's demographics, monitoring its competitors, and issuing findings in detailed reports or presentations. Typically works closely with brand/product managers to help assess customer needs and new product opportunities. Requires strong analytical, writing and presentation skills. A marketing background and understanding of data analysis software are essential; an MBA degree is a plus.
Negotiates with media sales representatives to buy and place advertising, calculates rates and budgets, and ensures that ads run as specified. Also helps identify media placements that enable a company or client to communicate its message to target audiences in the most effective and cost-efficient manner. Collaborates with account managers, media planners, and design and production personnel. Requires strong analytical and negotiation skills.
Develops, presents and implements overall media-buying plans based on strategic research and demographic analysis. Determines which mix of newspaper, magazine, online, TV and radio station ad placements will provide maximum impact for a company or client. Duties include those listed for media planner but require more extensive work experience in each function. Oversees and directs media planners. Should possess at least 10 years of media experience and excellent interpersonal, budgeting and presentation skills.
Works with client and account teams to develop objectives and strategies for media buys and to determine the mix of advertising outlets used for campaigns. Creates and implements a plan to meet strategic media-related objectives within an established budget. Tracks, analyzes and interprets results of advertising expenditures. Requires strong research and analytical skills.
Mobile Marketing Manager
Initiates and executes mobile marketing campaigns, including user acquisition and engagement. Additional responsibilities include establishing key performance indicators and success metrics for mobile marketing platforms, tracking results for efforts, and creating consistent reporting and recommendations based on this analysis.
Identifies search engine marketing business opportunities based on competitive research, industry data and trends, and key performance metrics of current marketing campaigns. Also responsible for formalizing search engine marketing strategies. Additional responsibilities may include building search engine volume and efficiency forecasts, initiating tests to improve key metrics, making recommendations on keyword selection, and managing relationships with SEM partners. A bachelor’s degree and in-depth knowledge of SEM and online media are required.
Responsible for formalizing search engine optimization strategies and helping lead the technology team in their implementation across all websites and brand extensions. Typical duties include analyzing website traffic and providing strategies for improvement; developing SEO website assessments and recommendations and translating them into technical requirements; providing SEO guidance in technical areas such as server infrastructure, website structure and page construction; reviewing and managing all page tagging; and consistently analyzing changing opportunities and trends in search engine algorithms and important keywords. A bachelor’s degree and in-depth knowledge of SEO and online media are required.
Social Media Manager
Implements an organization’s social media strategy, developing brand awareness, generating inbound traffic and encouraging product adoption. Reports on the progress of applying various social media tactics using a variety of digital analytics and media tracking tools. Also coordinates activities with internal marketing and public relations teams to support their respective missions, ensuring consistency in voice and cultivating an engaged social media community. Strong project management and organizational skills and deep knowledge of social media platforms are required.
Social Media Marketer
Executes creative and highly measurable social media programs and campaigns, including following an editorial calendar and creating supporting content. May also take existing company marketing materials and circulate them effectively in various social media channels. Requires in-depth knowledge and understanding of social media platforms and how they can be leveraged in different scenarios, and experience with online monitoring and measurement tools.
Social Media Specialist
Identifies, evaluates, selects and monitors the most relevant social media channels for an organization. Also creates and maintains an up-to-date social media plan and moderates and oversees an organization's presence on social media sites. Additional duties may include collecting, analyzing and reporting on social media metrics to drive greater audience engagement and researching current and emerging social media trends to find new opportunities for business growth. Requires strong verbal and written communication skills and the ability to manage multiple projects at once.
Web Analytics Specialist
Analyzes a website's key performance metrics and competitive trending. Creates forecasts, as well as operational and statistical tools and models. Other duties may include directing queries and analyzing databases and logs to produce daily, weekly and monthly reports. Makes recommendations regarding process improvements and helps develop utilization performance policies and procedures. May participate in preparation of surveys, requests for proposals or approval, and client discussions regarding project status. Often requires proficiency with specific web analytics software.