Public Relations Director
Develops, manages and directs public relations and corporate communications activities within an organization. Works with company executives to create an overall public relations strategy, establishes and monitors the public relations budget, and supervises public relations staff to ensure implementation of initiatives. Develops relationships with media contacts and may serve as chief spokesperson for the firm. Oversees the development of internal and external publications, including annual reports, press releases, financial announcements, executive speeches and corporate newsletters. May also direct social media initiatives and be charged with mitigating potentially harmful publicity through effective crisis management. Requires seven or more years of public relations experience, as well as outstanding written and verbal communication skills; a journalism or agency background may be preferred.
Public Relations Manager
Implements and oversees strategies to enhance an organization's public image. Duties include establishing relationships with members of the media, generating positive publicity by pitching stories to media outlets, managing social media efforts, identifying key messages and communicating them to potential alliance partners and investors, and managing production of internal and external materials such as press releases, brochures, web copy, newsletters and executive presentations. Also creates internal communication network to ensure public relations staff is apprised of all new developments and achievements within an organization. Requires excellent communication skills and the ability to work well under pressure and tight deadlines; a journalism or agency background may be preferred.
Public Relations Specialist
Supports public relations activities within an organization. Duties include performing media outreach, responding to questions or requests from members of the media, participating in social media efforts and preparing copy for internal and external publications. Maintains regular contact with other departments so that all positive information about the organization is disseminated in a timely manner. May also track editorial calendars and monitor media coverage. Requires strong written and verbal communication skills and a keen eye for detail.
Vice President of Public Relations
Supervises all public relations and corporate communications activities within an organization, often reporting directly to the chief executive officer. Duties include those listed for public relations director but stronger work experience within each function is needed. Requires 10 or more years of public relations experience, as well as exceptional leadership, managerial and communication skills.