Provides public relations support for account services team, including writing and proofreading promotional materials, conducting research, coordinating press packet mailings and assisting with other media outreach efforts. Maintains database of media contacts, develops and tracks editorial calendars. Requires strong written and verbal communication skills, and attention to detail.
Works with clients to develop public relations strategies and manages day-to-day activities to ensure completion of communications initiatives. Duties include writing press releases and other promotional materials, pitching stories to the media, fielding media calls, monitoring press coverage, and planning special events such as press conferences, media briefings and analyst tours. Requires excellent written and verbal communication skills. Journalism background is a plus.
Manages client relationships within an agency and helps develop public relations strategies. Performs many of the functions of the account executive but with stronger work experience within each function. May supervise multiple teams of account executives and coordinators. Requires excellent communication, project management, customer service, organizational and leadership skills.
Vice President/Group Director
Leads and directs account services staff within a public relations agency. Responsible for generating revenue, growing client base and establishing public relations direction within the firm. Generally reports to the agency partner. Requires 10 or more years of industry experience, and strong interpersonal and networking skills.