Provides support to account services department. Duties may include researching new business opportunities, tracking projects and assisting managers with day-to-day administrative tasks. Strong communication and listening skills are required. An advertising or marketing background is preferred.
Serves as an advertising agency leader for achieving the client's strategic brand objectives. Works closely with the client to establish strategies and with the internal team to execute those strategies. Must possess strong teamwork, problem-solving, interpersonal, and verbal and written communication skills. A bachelor's degree and seven or more years of work experience in an advertising environment are required.
Serves as day-to-day liaison with clients to ensure client satisfaction. Responsible for successful and timely completion of projects ranging from new product launches to print, web, mobile, television and radio advertisements. Helps existing clients develop advertising strategies and may be responsible for acquiring new accounts. Excellent interpersonal, customer service and organizational skills are required.
Plans, coordinates, directs and implements advertising campaigns. Confers with management to assess advertising needs, determine goals and establish annual budgets. Manages creative and production teams to develop advertising strategies, including selecting media vehicles, determining timing and placement of materials, and estimating costs. Ensures that campaign strategies are implemented on time and within budget, and adjusts or redirects strategies as needed. May supervise account executives. Requires excellent critical thinking and problem-solving skills.
Researches and analyzes clients' markets, including customer needs and attitudes. Translates insights into advertising, brand and creative strategies. Tracks market trends and customer behavioral shifts; relates changes to appropriate account team members. Develops creative and brand briefs. Creates and implements studies to identify potential advantages for clients. Requires excellent analytical, communication, project management and organizational skills.
Guides internal teams to meet client goals. Develops, recommends and presents strategic solutions that build brand equity and deliver measurable results for the client. Other duties include serving as the liaison between the client and the agency's creative, account and project management teams; ensuring that financial aspects of the account are managed according to agency procedures; and engaging in new business development, including expansion within existing clients.
Business Development Manager
Leads the day-to-day execution of all operational responsibilities for market assessment and long-range planning. Duties may include managing business development processes and tracking investment resources. Strong communication and interpersonal skills are required, as is the ability to negotiate complex transactions at the most senior level, both internally and externally.
Oversees the creative team to strengthen the agency's services. Works with account teams to ensure that clients' needs are met and work is in line with the agency's creative standards. Meets with clients to develop high-level strategy and address problems. Develops and defends budget recommendations, work goals, measurements and training requirements. Reinforces the agency's vision and values to staff. Helps resolve internal and external conflicts. Requires outstanding communication and leadership skills.
Directs and coordinates an agency's activities in accordance with its policies and objectives. Oversees account management and creative teams to ensure continuing revenue growth. Works directly with major clients to maintain mutually beneficial relationships. Develops policies and goals related to operations, personnel and financial performance. Helps define short- and long-term plans and budgets, and identifies needed organizational changes. Delegates and defines responsibilities to staff. Exceptional organizational, communication and leadership skills are required.
Works with senior management to develop and execute sales strategies. Duties include leading a team of account managers/executives and inside sales representatives, identifying growth opportunities and action plans to meet client goals, and helping guide overall business direction. Requires strong business writing, training, communication, organizational and presentation skills, as well as the ability to analyze and evaluate marketing objectives and sales performance.