<p>Are you a visionary marketing leader ready to shape the global identity of a renowned organization undergoing dynamic transformation? This executive-level opportunity invites you to lead corporate marketing operations across North America, Asia, and Europe, guiding a respected industry name through a bold rebranding and digital evolution.</p><p> </p><p><strong>The Opportunity:</strong></p><p>Join a forward-thinking team as the Director of Corporate Marketing, reporting directly to the CEO. You’ll manage a global corporate marketing function, lead a small team of specialists, and collaborate closely with leadership to craft and execute a comprehensive rebranding and digital communications strategy. Your work will reshape how the organization is perceived by investors, analysts, customers, and employees—elevating the brand narrative and digital footprint worldwide.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li><strong>Corporate Rebranding & Positioning:</strong></li><li><strong> </strong>Lead the development and rollout of a new brand identity, messaging framework, and visual direction to reflect the company’s evolution across diverse sectors. Conduct market research and stakeholder analysis to inform strategic brand positioning.</li><li><strong>Global Digital Communication Strategy:</strong></li><li><strong> </strong>Overhaul and modernize the organization’s online presence, including the corporate website and digital channels. Create and maintain a centralized content strategy for web, social media, email, and intranet platforms. </li><li><strong>Corporate Marketing & Communications:</strong></li><li><strong> </strong>Spearhead corporate marketing initiatives such as annual reports, press releases, and executive communications. Collaborate with Investor Relations to clarify and promote the group’s diversified business model. Act as the primary ambassador and guardian for brand standards within the organization.</li><li><strong>Team Leadership & Change Management:</strong></li><li><strong> </strong>Build and empower a high-performing, agile corporate marketing team. Align and educate regional and business unit marketing teams on brand and digital best practices. </li><li><strong>Measurement & Optimization:</strong></li><li><strong> </strong>Define key metrics for brand health, digital engagement, media coverage, and stakeholder perception. Use analytics to track performance, refine strategies, and provide insights to senior leadership.</li></ul><p><strong> What’s Offered:</strong></p><ul><li>High-visibility executive role shaping the future direction of an iconic organization.</li><li>Opportunity to lead a transformative, global rebranding initiative.</li><li>Competitive salary, performance bonuses, and comprehensive benefits.</li><li>Flexible work arrangements, with a base in Burnaby, Canada.</li></ul><p><strong> </strong></p><p><br></p>
