The Future of Freelancing

THE FUTURE OF FREELANCING

SEE HOW THE FREELANCE SCENE IS SHAPING UP AND HOW TO TAKE ADVANTAGE OF THESE TRENDS

In your opinion, how has the caliber of creative freelancers changed over time?

	Increased significantly 13%
	Increased somewhat 26%
	Stayed the same 59%
	Decreased somewhat 1%
	Decreased significantly 1%

58% of companies hire freelancers. Among these organizations, 14% of creative staff, on average, are project professionals.

What do you think is the greatest challenge when working with creative freelancers?

	25% Making them feel like part of the team
	22% Negotiating pay rates
	19% Finding skilled freelancers
	19% Communicating or collaborating effectively with them
	15% Getting them up to speed quickly

Turning Freelancers Into MVPs

	Keep employees in the loop about incoming freelancers and explain why these professionals are being brought in — e.g., to help out versus jeopardize anyone’s job security. Clarify how any responsibilities may shift.
	Take freelancers on a tour of the office during their first day, and introduce them to everyone on the team.
	Create a welcoming workspace equipped with basic office supplies, including a computer with up-to-date software, and reference materials (like logins, passwords and style guides).
	Assign a point person to answer questions that may arise.
	Check in early and often to ensure you and the freelancers are happy with the work.

TIP: If you’re working with a staffing firm, provide updates to your hiring manager on the freelancer’s status so you can make any necessary adjustments to the contract, including the project end date.

Source: The Creative Group survey of more than 400 advertising and marketing executives

*Multiple responses allowed.