The Future of Freelancing (Canada)

By Robert Half on September 1, 2013 at 3:22pm


Finding first-rate creative talent is a perpetual challenge for many hiring managers, but spotting star freelance design and marketing professionals may now be a bit easier, according to advertising and marketing executives surveyed by The Creative Group. See how the freelance scene is shaping up and get the knowledge you need to take advantage of these trends.


Do you think the calibre of freelance or independent creative professionals available has increased or decreased over the last five years?

Responses do not total 100 per cent due to rounding.

22% Increased significantly
47% Increased somewhat
18% Stayed the same
5% Decreased somewhat
1% Decreased significantly
8% Don’t know/no answer

Top benefit of using freelancers, according to advertising and marketing executives:

Access to specialised skills or knowledge


A little prep work will help freelancers quickly get up to speed at a company. Here are four essential tips for businesses working with creative consultants:

1. Take them on a quick tour of the office and introduce them to everyone on the team.
2. Create a welcoming workspace equipped with basic office supplies, including a computer with up-to-date software.
3. Assign a point person to answer any questions that may arise.
4. Check in early and often to ensure you and the consultant are happy with the work.

If you’re working with a staffing firm, provide updates to your account manager on the freelancer’s progress so you can make any necessary adjustments to the contract, including the project end date.

39% Percentage of advertising and marketing executives who are likely to work as independent professionals/consultants at some point in their career


Ask yourself these questions to determine if a consulting career is right for you:

1. Do you prefer consistency or constant change?

The best candidates for freelancing enjoy working in a variety of situations, are receptive to the unique requirements of each organisation and can adjust their work styles accordingly.

2. Do you consider yourself a team player?

As a freelancer, you’ll be in contact with nearly every type of manager, coworker and client imaginable. Strong interpersonal skills are essential to managing these diverse personalities.

3. Can you perform under pressure?

Freelancers often are brought in to help with special projects or to support full-time staff during peak work periods. Solid organisational skills and a capacity to deliver quality work under tight deadlines are essential

4. Are you comfortable tooting your own horn?

Many people assume that if you do quality work, clients will follow. While good work is essential to building your business, you need to engage in some marketing on your own to grow your client list.

Becoming a full-time freelancer could be a smart career choice — AS LONG AS YOU HAVE THE RIGHT MIND-SET & WORK ETHIC

To find creative work or talent, visit

Source: The Creative Group survey of more than 250 advertising and marketing executives in Canada

© 2013 The Creative Group

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