The pitch. It's what marketing and sales professionals use to entice potential clients and customers to buy (or at least further explore) a product or service. In many ways, your resume and cover letter combine to form a personal pitch meant to convince prospective employers that a certain product — you — is worth investing in.
As the World Cup kicked off this month in Brazil, the U.S. team is facing what seems like an impossible task: To reach the second round of play, they must play up to par with two traditional soccer powerhouses, second-ranked Germany and fourth-ranked Portugal, along with Ghana, a scrappy team that’s beaten them in two previous World Cup tournaments.
“There is no such thing as a dumb question." Well, some employers might disagree with that well-worn cliché after reading one too many misguided cover letters. Remember that when crafting a cover letter, your objective is to supply information, not request it. Keep the queries to a minimum in your application materials, and use the job interview to ask highly informed questions that show you've done your research.