The Creative Group Salary Guide: Salaries Projected to Rise 3.8 Percent in 2016

By Robert Half September 22, 2015 at 7:30pm

Are you a creative professional searching for reliable data about what your skills and experience are worth in today’s job market? Or, are you an employer struggling to determine the right range for interactive, design and marketing salaries? Look to The Creative Group Salary Guide for answers.

Starting salaries for creative and marketing professionals are projected to increase an average of 3.8 percent in the coming year, according to the 2016 Salary Guide from The Creative Group. While job seekers are generally in the driver’s seat due to talent shortages, skilled professionals in hot areas such as content strategy, mobile development and user experience (UX) design are particularly well positioned.

“Demand is often outpacing supply when it comes to top creative talent, especially in the digital space,” said Diane Domeyer, executive director of The Creative Group. “It’s important for employers to know that offering competitive salaries is an essential ingredient to attracting and retaining professionals with in-demand skills, but equally important is providing career development and leadership opportunities as well as perks that support a healthy work-life balance.”

Here are four positions expected to see significant starting salary increases in 2016, according to The Creative Group Salary Guide:

  • Content strategists are forecast to receive an 8.1 percent bump in base compensation, with average starting salaries ranging from $77,500 to $109,000.
  • Mobile developers can anticipate a 7.3 percent increase, with starting compensation of $94,750 to $140,250.
  • Mulitimedia designers should see a gain of 6.3 percent, to between $61,750 and $91,000.
  • User experience (UX) specialists are projected to see a 5.9 percent increase in pay, ranging from $86,500 to $132,500.

These are just a handful of the positions highlighted in The Creative Group Salary Guide, which includes average starting salary ranges for more than 120 creative, interactive and marketing positions. 

Get The Creative Group Salary Guide

You can also visit our Salary Center to access our Salary Calculator, which allows you to quickly and easily compute salary ranges for positions of interest in your city. 

Hungry for more salary information? Check out this slideshow on today’s top hiring and compensation trends in the creative industry:

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