Who Should Own Social Media?

By Robert Half on November 20, 2015 at 9:36am


In your opinion, which of the following departments is best suited to manage a company’s social media efforts?

Responses in 2015 Responses in 2013
CEO/Owner 5% 5%
Public Relations/Communications 51% 39%
Marketing 28% 35%
Customer Service 9% 15%
Other/don’t know 7% 6%

Source: The Creative Group survey of more than 400 U.S. advertising and marketing executives

© 2015 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

Availability Status

Let us know you're ready to work with one click.

Update My Status

Set Your Status

Click the blue button on your profile page at least once a week to keep your status set to Available.

Set Your Status

Your status will automatically change to Idle and Unknown over time, so update it weekly while you’re looking for work

Update My Status

More From the Blog...