Who Should Own Social Media?

By Robert Half on November 20, 2015 at 9:36am

WHO SHOULD OWN SOCIAL MEDIA?

In your opinion, which of the following departments is best suited to manage a company’s social media efforts?

Responses in 2015 Responses in 2013
CEO/Owner 5% 5%
Public Relations/Communications 51% 39%
Marketing 28% 35%
Customer Service 9% 15%
Other/don’t know 7% 6%

Source: The Creative Group survey of more than 400 U.S. advertising and marketing executives

© 2015 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

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