TOP SOCIAL MEDIA SITES AMONG CREATIVES
For Business and Pleasure
According to executives …
The top five social media platforms for advertising and marketing in the coming year will be:
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| 1. Facebook |
| 2. Twitter |
| 3. Instagram |
| 4. LinkedIn (tie) |
| 5. YouTube (tie) |
The top five social media trends impacting advertising and marketing strategy in the coming year will be:
| 33%: Social messaging |
| 28%: Video |
| 11%: Influencer marketing |
| 10%: Virtual reality and augmented reality |
| 8%: Paid content or amplification |
Facebook is the preferred social media platform among executives and workers.
If you had to limit yourself to one of the following social media platforms for your professional and personal use, which would it be?
| Executives | Workers | ||
|---|---|---|---|
| 44% | 58% | ||
| 17% | 13% | ||
| 11% | 6% | ||
| 9% | 7% | ||
| 7% | 4% | ||
| YouTube | 5% | 8% | |
| Snapchat | 1% | 1% |
Source: The Creative Group surveys of more than 400 advertising and marketing executives and more than 1,000 workers in the United States.
*Responses do not total 100 percent due to rounding.
© 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.
