Slide 1 of 6
STATE OF CREATIVE HIRING — U.S.
First Half of 2020
COMPANIES’ HIRING PLANS FOR FULL-TIME CREATIVE EMPLOYEES
| 67% Expanding |
| Adding new positions |
| 31% Maintaining |
| Only filling vacated positions |
| 1% Freezing |
| Neither filling vacated positions nor creating new ones |
| 1% Reducing |
| Eliminating positions |
| 1% Don’t know |
69% of companies plan to increase the number of freelancers on their staff.
Responses do not total 100 percent due to rounding.
Source: The Creative Group survey of 400 advertising and marketing hiring decision makers in the U.S.
© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.
Slide 2 of 6
STATE OF CREATIVE HIRING — U.S.
First Half of 2020
TOP AREAS FOR HIRING
| 1. Web and Mobile Development |
| 2. User experience |
| 3. User interface and interaction design |
| 4. Creative development |
| 5. Web production |
| 6. Visual design |
| 7. User research |
| 8. Digital marketing |
| 9. Marketing strategy |
| 10. Information architecture; marketing technology; social media* |
(Multiple responses were permitted. Top responses are shown.)
*Denotes a tie.
Source: The Creative Group survey of 400 advertising and marketing hiring decision makers in the U.S.
© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.
Slide 3 of 6
STATE OF CREATIVE HIRING — U.S.
Recruiting Challenges
86% of hiring decision makers say it’s challenging to find skilled creative talent today.
TOP TECHNICAL SKILLS IN IMMEDIATE DEMAND
| 1. Digital strategy |
| 2. Content creation and content marketing; social media management* |
| 3. Artificial intelligence and machine learning |
| 4. Data science, data analysis and A/B testing |
| 5. User interface design |
(Multiple responses were permitted. Top responses are shown.)
*Denotes a tie.
Source: The Creative Group survey of 400 advertising and marketing hiring decision makers in the U.S.
© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.
Slide 4 of 6
STATE OF CREATIVE HIRING — U.S.
Retention Challenges
51% of advertising and marketing managers say unexpectedly losing a highly skilled team member would have significant, adverse impact on their business because they’d be hard to replace.
45% think they’d be stretched thin but could find a replacement for the role fairly quickly.
Source: The Creative Group survey of 400 advertising and marketing hiring decision makers in the U.S.
© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.
Slide 5 of 6
STATE OF CREATIVE HIRING — U.S.
Retention Challenges
55% of hiring decision makers say they experience the most turnover among midlevel employees.
AT WHAT POSITION LEVEL DOES YOUR COMPANY EXPERIENCE THE MOST EMPLOYEE TURNOVER?
| Entry-level (0-3 years’ experience) 33% |
| Midlevel (4-8 years’ experience) 55% |
| Senior-level (8+ years’ experience) 10% |
| Executive-level 2% |
Source: The Creative Group survey of 400 advertising and marketing hiring decision makers in the U.S.
© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.
SLIDE 6 of 6
STATE OF CREATIVE HIRING — U.S.
Retention Tactics
TOP STEPS COMPANIES HAVE TAKEN TO RETAIN CREATIVE AND MARKETING EMPLOYEES IN THE LAST YEAR
| 1. Offered better benefits (48%) |
| 2. Improved professional training and development (44%) |
| 3. Increased bonuses; offered more flexible scheduling options* (43%) |
| 4. Became more open to remote work and employee relocation opportunities (40%) |
| 5. Raised salaries — more than we traditionally would have (39%) |
7% of companies haven’t taken any steps to improve retention.
(Multiple responses were permitted. Top responses are shown.)
*Denotes a tie.
Source: The Creative Group survey of 400 advertising and marketing hiring decision makers in the U.S.
© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.
