HIRING CLIMATE FOR CREATIVES
December 2016 Update
What are your company’s hiring plans for full-time creative employees?
| First half of 2017 | Second half of 2016 | |
|---|---|---|
| Expanding/adding new positions | 12% | 13% |
| Maintaining/filling vacated positions | 67% | 59% |
| Freezing/not filling vacated or new positions | 20% | 25% |
| Reducing/eliminating positions | 0% | 3% |
| Don’t know | 1% | 0% |
How challenging is it for your company to find skilled creative professionals today?*
| 5% Very challenging |
| 50% Somewhat challenging |
| 22% Not challenging |
| 23% Not applicable/not looking |
| 1% Don’t know |
Top areas creative executives expect to hire for in the first half of 2017:
| 25% Web design/production |
| 22% Content marketing |
| 20% Print design/production |
| 19% Customer experience |
Most challenging areas for companies to fill:
| 1. Web design/production |
| 2. Content marketing |
| 3. Customer experience |
| 4. Digital marketing |
| 5. Creative/art direction |
Source: The Creative Group survey of more than 400 marketing and advertising executives in the United States
*Responses do not total 100 percent due to rounding.
© 2016 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.
