HIRING CLIMATE FOR CREATIVES
December 2015 Update
What are your company’s hiring plans for full-time creative employees?*
| First half of 2016 | Second half of 2015 | |
|---|---|---|
| Expanding/adding new positions | 11% | 21% |
| Maintaining/filling vacated positions | 76% | 65% |
| Freezing/not filling vacated or new positions | 10% | 13% |
| Reducing/eliminating positions | 1% | 1% |
| Don’t know | 1% | 0% |
How challenging is it for your company to find skilled creative professionals today?
| 13% Very challenging |
| 45% Somewhat challenging |
| 28% Not challenging |
| 13% Not applicable/not looking |
| 1% Don’t know |
Top areas creative executives expect to hire for in the first half of 2016
| 27% Content marketing |
| 27% Creative/art direction |
| 26% Brand/product management |
| 26% Print design/production |
Most challenging areas for companies to fill:
| 1. Brand/product management |
| 2. Customer experience |
| 3. Account services |
| 4. Web design/production |
| 5. Marketing research and content marketing (tie) |
Source: The Creative Group survey of more than 400 U.S. marketing and advertising executives in the United States
*Responses may not total 100 percent due to rounding.
© 2015 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.
