Creative and Marketing Blog

Read our blog posts for the latest trends in the creative industry, from salary information and hot creative jobs to hiring and management advice.

The Benefits of Pro Bono Work

Pro bono public, aka "pro bono," is a common practice in the creative industry, particularly among designers who long to use their skills and talents on projects they find personally fulfilling. (For those who are unfamiliar with the term, it's work of any sort that's done for the public good without compensation.)

Four Common Challenges for Freelancers and How to Overcome Them

If you're a freelancer, you might have noticed a recent rise in popularity. We surveyed nearly 600 AIGA members as part of our annual Creative Team of the Future project, and more than half told us they expect in-house creative departments and agencies to rely more on freelance talent in the next few years.

Emotional Font Mapping: Fonts for Every Feeling

Inspired by a friend who recently had her aura read (it was some shade of blue), I wondered what font one's aura – or mood (I'm not sure I've got the time or cosmic energy to define "aura" in the context of typeface) – would be. But being the multi-faceted humans we are, our moods shift about as frequently as I imagine an aura reader's aura-reading explanations do. In other words, quite often.

Shake Up: How One Top Creative Team Reorganized

There's a lot of shifting and changing happening on creative teams these days, according to research conducted for this year's Creative Team of the Future project. We polled nearly 600 AIGA members and about four in 10 in-house and agency professionals told us their teams had reorganized in the past year. Further, more than one-quarter of in-house respondents (26 percent) and agency respondents (28 percent) said they expect their teams will undergo a reorganization within the next 12 months.