Inspired by a friend who recently had her aura read (it was some shade of blue), I wondered what font one's aura – or mood (I'm not sure I've got the time or cosmic energy to define "aura" in the context of typeface) – would be. But being the multi-faceted humans we are, our moods shift about as frequently as I imagine an aura reader's aura-reading explanations do. In other words, quite often.
There's a lot of shifting and changing happening on creative teams these days, according to research conducted for this year's Creative Team of the Future project. We polled nearly 600 AIGA members and about four in 10 in-house and agency professionals told us their teams had reorganized in the past year. Further, more than one-quarter of in-house respondents (26 percent) and agency respondents (28 percent) said they expect their teams will undergo a reorganization within the next 12 months.
If you're like most creative leaders, you probably don't spend a lot of time thinking about job descriptions until there's a key position to fill. Then it's crunch time: You must communicate what the role requires in a way that's clear and compelling. A well-written job description can fill your inbox with spot-on resumes. But one that's not quite right may leave you sifting through hundreds of applications that miss the mark.
True story: I agreed several months ago to write this blog post. And then I got busy, unexpectedly so, and the article slid to the back burner. Now, with a quieter workload, I'm able to get the project done.