Creative and Marketing Blog

Read our blog posts for the latest trends in the creative industry, from salary information and hot creative jobs to hiring and management advice.

6 Steps to Growing Your Personal Brand as a Freelancer

When creative agencies market themselves to clients, they have the power of a brand to stand behind: a well-designed logo, a thoughtful positioning statement and the positive associations that those elements bring. If you're a freelancer, you can harness those same powerful tools to effectively promote your services to new customers.

Should You Adjust Your Hiring Criteria?

If you're having trouble finding the right job candidate, should you adjust your hiring criteria? Read on to find out how flexible should you be.