We recently wrote a blog post reminding job applicants to minimize the number of questions they pose in a resume or cover letter. But you also need to be judicious in your use of the frequently abused exclamation point, which should be reserved for expressing strong emotion.
The pitch. It's what marketing and sales professionals use to entice potential clients and customers to buy (or at least further explore) a product or service. In many ways, your resume and cover letter combine to form a personal pitch meant to convince prospective employers that a certain product — you — is worth investing in.