Hiring Advice

How to Maximize Your Employer Brand for Recruiting

Image of the word "brand."

For as long as business competition has existed, a company’s reputation and name recognition have served to attract potential customers and increase market share. What may not be as obvious, though, is the significant role an employer’s branding plays in attracting talent.

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Evaluating Top Executive Search Firms: 7 Questions to Answer

Meeting at an executive search firm.

Finding the right candidate for any open role in your business takes time. And when you’re searching for professionals for high-profile, senior-level roles, the recruiting process often requires even more resources — and more careful consideration.

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