Conveying self-confidence is critical when you’re applying for a new job. After all, you’re trying to convince a hiring manager that you’re a better fit for the open position than anyone else. But if you’re not careful, self-assurance can easily come across as arrogance.
The pitch. It's what marketing and sales professionals use to entice potential clients and customers to buy (or at least further explore) a product or service. In many ways, your resume and cover letter combine to form a personal pitch meant to convince prospective employers that a certain product — you — is worth investing in.