Creative Team of the Future

Developed together with AIGA and Graphic Design USA, The Creative Team of the Future is a joint research project that explores trends affecting the role of the design team and the creative professional. Our project shares insights from leaders in the creative industry about a range of topics – including challenges creative teams face and how to overcome them.

As part of the project, John Maeda, president of Rhode Island School of Design, shares his view of the creative team of the future in a two-part interview. In Part 1, he talks about what's ahead for creative professionals. In Part 2, the acclaimed graphic designer talks about how he comes up with his best ideas, the upside of failure, the greatest piece of career advice he's ever received, and more. Check out the first video below. Visit our blog to access other research and trends affecting the creative team of the future.